This Privacy Policy describes how your personal information is collected, used, and shared when you visit or shop at soullight.shop ("the "Website").
PERSONAL INFORMATION WE COLLECT:
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you navigate the Site, we also collect information about the individual web pages or products you view, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."
We collect device information using the following technologies:
Cookies are data files stored on your device or computer, often including an anonymous unique identifier. For more information about cookies, including how to disable them, visit http://www.allaboutcookies.org.
- Log files track actions occurring on the website and collect data such as your IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files that record information about how you browse the website.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, including credit card numbers, email address, and phone number. We refer to this information as "Order Information." When we refer to "Personal Information" in this Privacy Policy, we include both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use the order information we collect to fulfill orders placed through the Site (including processing your payment information, arranging shipping, and sending you invoices and/or order confirmations).
In addition, we use this order information to:
- To communicate with you;
- to check our orders for potential risks or fraud; and
- if it matches the preferences you have communicated, to provide you with information or advertising about our products or services. We use the device information collected to detect potential risk and fraud (in particular, your IP address) and to generally improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website and to evaluate the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION:
We share your personal information with third parties to help us use your personal information as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to understand how our customers use the website. You can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpag
BEHAVIORAL ADVERTISING:
As described above, we use your personal information to send you targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal: http://optout.aboutads.info/.
DO NOT TRACK:
Please note that we do not alter our website's data collection and use practices when we see a "Do Not Track" signal from your browser.
YOUR RIGHTS:
If you are a European resident, you have the right to access the personal information we have about you and to request that your personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the contact information below. In addition, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site) or to pursue our legitimate business interests listed above. Additionally, please be aware that your information will be transferred outside of Europe, including to Canada and the United States.
DATA STORAGE:
When you place an order through the Site, we will retain your order information for our records until you ask us to delete that information.
CHANGES:
We reserve the right to update this Privacy Policy from time to time to reflect, for example, changes to our practices or other operational, legal or regulatory reasons.
CONTACT US:
If you would like more information about our privacy practices, have questions, or would like to make a complaint, please contact us via email or the Contact Us link at the top of this page.